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Privacy Policy

Last updated: February 4, 2026

COLLECTION OF PERSONAL INFORMATION

We at BV Jewelers LLC, also known as BV Jewelers & Co., respect your concerns about privacy. This Privacy Policy describes the types of personal information we collect from you when you access or use www.davidyurman.com and other online products and services that link to this Privacy Policy (collectively, the “Sites”), shop in our retail stores (“Stores”), communicate with customer service, or otherwise interact with us. This Privacy Policy also explains how we use and disclose such personal information, and the choices available to you.

WHY & HOW WE USE DATA

We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:

  • Personal Identifiers, including name, email address, postal address, telephone number, tax ID number, insurance policy number, and online Identifiers

  • Internet Activity

  • Commercial Information, including purchases

  • Financial Information, including credit or debit card number and bank or other financial account number

  • Location Information, including general location data

  • Physical and Audio Data, including audio recordings, photos, and video recordings

  • Protected Classifications and Other Personal Characteristics, including age, sex, gender, or gender identity, familial status, and marital status

  • Professional and Education Information, including professional information

  • Consumer Communications, including direct communications with our consumers

  • Inferences from Other Data, including inferences created from other personal information collected

  • Other data, including wedding Date, proposal Date, birthday, household Income, partner Identifying Information, gifting Habits, personal Spending Habits, and shopping Preferences
     

We may collect personal information about you from third-party sources, including Ad Networks, Other consumers (e.g., referrals), and Sales & Marketing Tools.

The categories of information we may collect include:

Ad Networks

  • Personal Identifiers, including Name, Email address, and Telephone number

Other consumers (e.g., referrals)

  • Personal Identifiers, including Name and Email address

Sales & Marketing Tools

  • Personal Identifiers, including Name, Email address, Postal address, Telephone number, and Online Identifiers

  • Internet Activity

  • Commercial Information, including Purchases

  • Location Information, including General location data

  • Protected Classifications and Other Personal Characteristics, including Age, Sex, gender, or gender identity, Familial status, and Marital status

  • Professional and Education Information, including Professional information

  • Inferences from Other Data, including Inferences created from other personal information collected

  • Custom Data, including Birthday, Gifting Habits, Household Income, Partner Identifying Information, Personal Spending Habits, and Shopping Preferences.
     

We retain information for different periods of time depending on the purposes for which we collect and use it. We will delete or de-identify information when it is no longer needed to fulfill the purposes listed for each category above unless a longer retention period is required to comply with applicable laws. There may be technical or other operational reasons where we are unable to fully delete or de-identify your information. Where this is the case, we will take reasonable measures to prevent further processing your information.

We generally retain data according to the guidelines below.


Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity, General location dataWe retain information for different periods of time depending on the purposes for which we collect and use it. We will delete or de-identify information when it is no longer needed to fulfill the purposes listed for each category above unless a longer retention period is required to comply with applicable laws. There may be technical or other operational reasons where we are unable to fully delete or de-identify your information. Where this is the case, we will take reasonable measures to prevent further processing your information.
 

Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Insurance policy number, Purchases, Credit or debit card number, Bank or other financial account number, Photos, Direct communications with our consumers, Proposal Date, Wedding DateWe retain information for different periods of time depending on the purposes for which we collect and use it. We will delete or de-identify information when it is no longer needed to fulfill the purposes listed for each category above unless a longer retention period is required to comply with applicable laws. There may be technical or other operational reasons where we are unable to fully delete or de-identify your information. Where this is the case, we will take reasonable measures to prevent further processing your information.
 

Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Telephone number, Tax ID number, Insurance policy number, Purchases, Audio recordings, Photos, Video recordings, Direct communications with our consumers, Proposal Date, Wedding DateWe retain information for different periods of time depending on the purposes for which we collect and use it. We will delete or de-identify information when it is no longer needed to fulfill the purposes listed for each category above unless a longer retention period is required to comply with applicable laws. There may be technical or other operational reasons where we are unable to fully delete or de-identify your information. Where this is the case, we will take reasonable measures to prevent further processing your information.
 

Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, General location data, Age, Sex, gender, or gender identity, Familial status, Direct communications with our consumers, Inferences created from other personal information collected, Gifting Habits, Household Income, Personal Spending Habits, Shopping PreferencesWhere you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications.e-identify your information. Where this is the case, we will take reasonable measures to prevent further processing your information.
 

Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Online Identifiers, Purchases, Age, Sex, gender, or gender identity, Race, color, or ethnic origin, Familial status, Marital status, Professional information, Direct communications with our consumers, Inferences created from other personal information collected, Inferences based on sensitive information, Birthday, Gifting Habits, Household Income, Partner Identifying Information, Personal Spending Habits, Shopping PreferencesWe retain information for different periods of time depending on the purposes for which we collect and use it. We will delete or de-identify information when it is no longer needed to fulfill the purposes listed for each category above unless a longer retention period is required to comply with applicable laws. There may be technical or other operational reasons where we are unable to fully delete or de-identify your information. Where this is the case, we will take reasonable measures to prevent further processing your information.
 

Data we collect for security purposes, including Name, Email address, Online IdentifiersWe retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures:
 

  • Analyzing Data

  • Conducting Surveys

  • Creating Customer Profiles

  • Delivering Targeted Ads

  • Fulfilling Customer Orders

  • Improving our Products & Services

  • Internal Business Operations

  • Managing Event & Guest Data

  • Marketing Our Products & Services

  • Meeting Compliance & Legal Requirements

  • Operating Our Website or Mobile Apps

  • Preventing Fraud

  • Processing Payments

  • Providing Customer Support

  • Providing Cybersecurity

  • Sending Promotional Communications

  • Storing and Managing Data

  • Tracking Purchases & Customer Data
     

We do not knowingly collect personal information from any person under the age of 13 (16 in the United Kingdom and EU) without parental consent. Our online services are not specifically intended or targeted for use by children.

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